When we started Total Candor in 2005, we were optimistic the financial community would look favorably upon our mission to “empower personal financial decision-making through unbiased education.” Ultimately, we were hopeful that financial services firms would see us as a potential partner and not a threat. After all, we’re not trying to obtain end customers as traditional clients and thus we have always been completely non-competitive. But, as they say, you never know until you’re “out there.”
Fortunately, we’ve had an exceptional level of support which continues to grow. In just the last few weeks, we’ve visited and spread the word at every ING DIRECT café in the country. In addition, this article recently ran in the Financial Planning Association of Massachusetts ’s The Planner magazine.
Yes, in fact much of the financial community gets the true importance of an unbiased money education. And this spirit of partnership will continue to help everyone—the financial services community, Total Candor, and, most importantly, you.